ResourcesWhat we have learned,
What we have learned,
written down
One article a month, on the things that decide whether a small business website works: how people read it, how it gets found, how fast it loads. No listicles and no borrowed statistics.
User experience
Why nobody calls from your website
A site can be attractive, fast and still generate nothing. Usually the fault is not the design, it is that the visitor cannot answer three questions in the first ten seconds.
SEOSEO for a local trade: what actually moves the needle
Local search is a much smaller game than general SEO, and most of the winning moves are unglamorous. Here is the order they are worth doing in.
PerformanceThe real cost of a slow website
Speed is treated as a technical nicety. It is actually the point where design decisions turn into lost enquiries, and it is measurable in a way most of marketing is not.