SEO and local search
Search is the cheapest traffic you will ever get, because the intent is already there. The work splits in two: making the site technically legible to search engines, and making sure the pages actually answer the questions people type. For a trade, most of the value sits in local search and Google Business Profile.
- ✓Keyword research based on what your customers actually type
- ✓Page structure and internal linking built around those searches
- ✓Titles, meta descriptions and structured data on every page
- ✓Google Business Profile setup and optimisation
- ✓Google Search Console and analytics connected and read
- ✓Location pages for the suburbs or communes you serve
- The exact areas you cover
- The jobs you want more of, and the ones you want fewer of
- Access to any existing Google Business Profile
Australia and France
SEO for a local trade: what actually moves the needle
Local search is a much smaller game than general SEO, and most of the winning moves are unglamorous. Here is the order they are worth doing in.
User experienceWhy nobody calls from your website
A site can be attractive, fast and still generate nothing. Usually the fault is not the design, it is that the visitor cannot answer three questions in the first ten seconds.
Let's talk about your project
Tell us your trade, your service area and what you expect. We come back with a clear scope and a price, no obligation.