Sector

Restaurants and local retail

A restaurant website has one job on a Friday at six in the evening: menu, hours, address, book a table. Everything else is decoration. Most restaurant sites get this exactly backwards, opening with a full-screen video and hiding the menu in a PDF.

The situation

The single most common failure in this sector is the menu as a PDF. It is slow on a phone, it is unreadable without zooming, and search engines cannot index the dishes, which means you never appear for the thing people actually search for.

The second is opening hours that live only on Google, or worse, that disagree with Google. If your site and your profile say different things, the visitor believes neither.

The third is that photographs of food carry this sector almost single-handedly, and they have to be your food. Stock photography of a dish you do not serve is worse than no photograph at all.

What actually matters here

The menu as real text

Not a PDF, not an image. A readable, indexable menu means you can rank for the dish someone is craving, and it loads instantly on a phone.

Hours and address above everything

Visible without scrolling, kept in step with your Google profile, with special hours for holidays actually maintained.

Booking or ordering in one tap

Whichever platform you use, the path from landing on the page to a confirmed table should be as short as it can be made.

Your own photography

Of your dishes, your room, your team. This is the sector where authentic images do the most work.

What this covers

RestaurantsCafes and coffee shopsBakeries and patisseriesBars and wine barsTakeaway and deliveryFood trucksButchers, greengrocers and delisCaterers and event foodHairdressers, barbers and beautyGyms and personal trainersFloristsIndependent retail and boutiques

The services that fit

Web design and development

Fast, mobile-first websites built to turn visitors into enquiries.

SEO and local search

Getting found by people already searching for what you do.

Social media content

A steady stream of posts made from the work you are already doing.

Meta Ads

Facebook and Instagram campaigns aimed at a real service area.

Analysis and ongoing support

Someone reading the numbers every month and telling you what to change.

FAQ

Common questions

We already use a booking platform. Does that change anything?+

No, we build around whatever you use. The goal is to shorten the path to it, not to replace a system your staff already know.

How often does the menu need updating?+

As often as the menu changes, which is why we build it so you can edit it yourself. A menu you have to email us about is a menu that goes out of date.

Is social media worth it for a restaurant?+

More than for almost any other sector, because the product photographs well and the audience is local. It is also the sector where posting consistently matters most, which is what the content service is for.

Working in this sector?

A free discovery call is enough to know what to do first. No obligation, and if the answer is to wait, we say so.

See our work →