Product page copy and optimisation
A product page has to do two jobs at once: be findable in search, and remove the last doubt before someone adds to cart. Manufacturer descriptions do neither, and duplicated text across a catalogue actively hurts you in search results.
- ✓Original description written per product, no manufacturer copy-paste
- ✓Titles and meta descriptions built around real search terms
- ✓Product structured data so results can show price and availability
- ✓Category and collection pages written as landing pages
- ✓Image naming and alt text across the catalogue
- ✓Internal linking between related products
- Product specifications and any technical detail that matters
- What makes each product different from the cheaper alternative
Australia and France
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